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Sora 2 videos are taking over social media

Here’s what’s happening and how to get access

Author

DG Mastery
October 11, 2025

In partnership with

👋 Hey there,

If you’ve been on social media this week, you’ve probably seen the flood of Sora 2 videos. Some of them are pulling millions of views — and for good reason.

Sora 2 is OpenAI’s newest video model, and it’s wild. It turns a short text prompt into what looks like a full-blown cinematic and/or hyper-realistic clips with sound, physics, and even your own digital likeness through its new Cameos feature.

We’ll be looking into some of the best ways to utilize Sora 2 for your business and a case-study of a content piece that has amassed millions of views.

Let’s dive in!

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🎥 Sora 2 videos are everywhere

If you’ve been on social media lately, you’ve probably seen clips that look too real to be AI. Like this one 👇

This “mountain lion” video pulled over 11 million views before users realized it was made entirely with OpenAI’s Sora 2 — the watermark visible in the corner.

Sora 2 has officially entered the mainstream. It’s capable of producing near-Hollywood-quality video in minutes, and its new Cameos feature lets you insert yourself, your friends, or even familiar characters into AI-generated scenes.

Think short skits, cinematic b-roll, or full-blown ad creatives — all text-to-video.

Key points:

  • Powerful and accessible: Fast, realistic video that rivals high-end production.

  • Guardrails added: OpenAI limited some features under “Hollywood pressure,” blocking copyrighted and sensitive content.

  • Three real money plays:

    1. Faceless viral channels (use AI actors, stay anonymous)

    2. AI influencers and digital personas

    3. AI-generated ad creatives for products or affiliates

Access:

  • iPhone app (US App Store)

  • Web: sora.chatgpt.com (invite code required and VPN if not in the US)

  • Third-party tools: Try OpenArt or Higgsfield to generate without the watermark.

🎥 Bonus: Grok Imagine

If you just want quick motion or b-roll for your social content, Grok Imagine is another solid option. It lets you animate still images into short clips within seconds — great for reels or shorts.

✅ Takeaway


We’re officially in the “anyone can make engaging content” era. Whether you’re building faceless channels, experimenting with AI storytelling, or testing ad creatives, Sora 2 gives you a serious edge in both speed and scale!

Talk soon,
Sabrina — DG Mastery